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2010 Skate the Planet Skateboard Blog Article
July 2010 Skateboard Blog Entry
- 7/15/10
- Dita Von Teese Redefines Hydration & Pisses-off Tree Huggers
You've got a cooler full of beer, but when skating a pool out in the hot sun you have to have water. The buzz is good, but dehydration can knock you on your ass on a sweltering day. Best solution is to keep the water flowing. But water isn't a cool or sexy beverage. It holds little appeal for the most part.
I'm no fan of bottled water myself, especially when it can be obtained for free from a garden hose which is where most of it probably comes from anyway. The watery folks at Perrier seem to have a similar quandary- "How do we sex-up our boring-ass water?"
The answer seems to be finding a sexy burlesque model to bath in the stuff. Enter Dita Von Teese.
Apparently the tree-hugging crowd calls this display a waste of a natural resource and so forth. They fail to see the value of Ms. Von Teese dousing herself in Perrier. Perhaps this lack of foresight is why their brand needs a make-over in the first place. However you look at it, Marilyn Manson's ex looks pretty good on the website featuring Dita's watery Perrier antics.
I guess they figure the kiddies don't drink their fizzy water so why not trump the brand with some softcore porn. If this campaign fails they can always re-tool the footage and have Ms. Von Teese use the bottle like a dildo. That should boost sales, right? Or get the marketing VP at Perrier fired!
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