Hardcore skaters know the value of their local skateboard shop goes way beyond price. They know their local shop is a home away from home where skateboarding is always on topic. Local shops promote skate tours, help build skate parks and keep everyone informed about the local scene. Try to get that commitment from Target or a sporting gods store.
Parents need to be educated about quality skateboard products too. Very often parents are the ones fronting the money for a new deck. When they see a skateboard at a toy store for $20, it can be hard to convince them to spend $100 at a skate shop. They just don't understand the difference. Next time you encounter such a parent driving a BMW, ask them why they didn't buy a Scion. If they laugh at you, then ask them why they didn't buy a Ferrari.
Looks can be deceiving, but being educated about what you are looking at (or shopping for) will help ensure you don't wind up wasting money on cheap crap. One injury from inferior equipment is way more expensive than simply buying a quality skateboard in the first place!
Uninformed skaters/consumers need your help. You can lend a hand and help support local skate shops by downloading these SYLSS "Crappy Skateboard" WARNING LABELS (4-up PDF files) and stick 'em on those crappy products you encounter in the mall, discount stores, toy stores and sporting goods stores.
Only independent skateboard shops sell quality products that won't break or fall apart in the first 10 minutes of use. Boards purchased from crappy department stores and gluttonous box-stores are unsafe and will usually result in unnecessary injuries.
Your local skate shop is the only place that cares about you and ensuring you get high quality equipment. Department stores, toy stores and sporting goods stores only want your money. Independent skate shops want to keep you as a customer by helping you get the best products available.
Check out our Support Your Local Independent Skateboard Shop resource center #sylss.
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